The Paradox of Choice – Barry Schwartz (video)

We face so many options. Which of 30 salad dressings will we buy, which of the 10 different shades of brown hair dye?  And then there are the options that can have a profound impact on our lives, like healthcare providers, personal goals, and professional aspirations. While we can easily imagine the positive effects of this multitude of  choices, in this video, psychologist Barry Schwartz explores the adverse effects of having too many choices, which he identifies as:

1. Analysis paralysis.
2. FOMO (fear of missing out).
3. Escalated expectations.
4. Self-blame for making the wrong choices.

Given these potential effects, it’s no wonder we suffer from decision fatigue.

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